Alex Joseph "AJ" Pritchard is a British dancer and choreographer, best known for his role as a professional coach in the BBC entertainment series Strictly Come Dancing.
Alongside Chloe Hewitt, AJ Pritchard appeared on ITV/STV's Britain's Got Talent and reached the finals but he'll be all on his own inside Gwrych Castle participating in I'm A Celebrity.
Born in Sneyd Green, Stoke On Trent, Pritchard is the older brother of professional dancer Curtis Pritchard.
In 2016, Alex was a contestant in BBC's Celebrity MasterChef but his apple crumble infuriated judges and was subsequently eliminated.
His time on Strictly Come Dancing had him pairing up with Saffron Barker, Lauren Steadman, Mollie King and Claudia Fragapane.
AJ Pritchard is a multi-award winning performing artist so viewers could see him teaching this year's campmates to shake their thing around the fire.
He is currently dating fellow professional dancer Abbie Quinnen who will be supporting him during the series.
Keep up to date with AJ Pritchard's progress inside Gwrych Castle with Ant & Dec every day for the next 3 weeks on ITV/STV during I'm A Celebrity.