THIS MORNING DELIVER WHIRLPOOL ‘U-TURN’ NEWS AFTER AIDING 15-MONTH CAMPAIGN: ‘UNPLUG YOUR MACHINES’
Previously on This Morning.
Yesterday on This Morning.
ITV’s flagship daytime show, This Morning, yesterday explained to viewers how, following their 15-month campaign, Whirlpool did a dramatic U-turn and an enforcement notice from Trading Standards admitted 5 million tumble dryers sold were NOT safe to use.
During the campaign, This Morning’s consumer editor, Alice Beer, spoke with many case studies who had lost their homes and belongings in house fires caused by the tumble dryers, travelled thousands of miles to try and get answers from brand bosses in America, and later were the first programme to secure an interview with Whirlpool Managing Director, Maurizio Pettorino.
Yesterday, talking to Phillip Schofield and Holly Willoughby, Alice said, “They’ve had to change their current consumer advice, which has always been ‘these machines are safe to use until they’ve had the modification done’ [but] they [Trading Standards] have now said you have to inform consumers that these machines are not safe to use, they have to be unplugged until they have been modified, which is a huge U-turn. We have always maintained - and the Fire Brigade have always maintained - that if there is any risk of a potential fire from a domestic appliance, we should not be telling a consumer they are safe to use.”
Charlie Pugsley, Head of Investigations at the London Fire Brigade said, “We are all really pleased, because as you’ve reported on a whole range of incidences and the fire at Shepherds Bush really made it clear that we had to campaign publicly [as well] because we thought for us, the next time - as Alice referred to - could be a fatal fire, and we just had to give that right advice.”
When asked where this leaves the consumer, Alice explained, “First of all you need to unplug the machine. But let's get the scale of it… how many machines are still out there? We know there were 5.3 million machines made, and between that period of April 2004 and September 2015 - any other machine we are not talking about - please don’t inundate their helpline, so there were 5.3 million made and at the time of the safety notice there were 3.5 million machines still out there in use. They have 1.5 million registered for the modification and they’ve solved 1.3 million of them… so really there are still around 2 million machines in people’s homes. So these 2 million people need to be made aware by programmes like ours and Whirlpool putting out massive adverts in the press that they must unplug those machines.”
Alice later read out a statement from Whirlpool: “Safety is their number one priority and they have consistently responded to the advice of Trading Standards, and will continue to do so. Trading Standards have notified us of the updated users advice and they are going to communicate that to all consumers and they are determined that the success of the programmes depends on as many customers as possible registering.”
Alice added, “If you have one of those machines, look on our website and contact Whirlpool - they can’t modify it unless you do.”
This Morning’s Editor, Martin Frizell, later added, “This Morning welcomes this urgent change of advice to millions of tumble dryer owners to immediately unplug their machines because of risk of fire."
This Morning airs on ITV/STV weekdays from 10:30 just after The Jeremy Kyle Show.
All information & images are copyright: ITV / This Morning.